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PRIVACY POLICY

Last Updated: March 19, 2026

1. INTRODUCTION Welcome to GS Ink Nordic AB. We value your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and the Swedish Data Protection Act (Dataskyddslagen). This policy explains how we collect, use, and protect your information when you visit gsinordic.se.

2. DATA CONTROLLER GS Ink Nordic AB is the responsible party (data controller) for your personal data.

  • Company Name: GS Ink Nordic AB

  • Organization Number: 559454-1939

  • Website: gsinordic.se

  • Contact Email: kontakt@gsinordic.se

3. DATA WE COLLECT We collect two types of information:

  • Analytics Data (Automatic): Via Google Analytics 4 (GA4), we collect anonymized data such as device type, browser version, pages visited, and time spent on the site. This does not include your full IP address for EU-based traffic.

  • Contact Data (Voluntary): If you contact us via email or a contact form, we collect your name, email address, and the content of your message.

4. LEGAL BASIS FOR PROCESSING

  • Consent: We only use tracking and analytics cookies if you click "Accept" on our cookie banner.

  • Legitimate Interest: We process contact information to respond to your inquiries and maintain site security.

5. THIRD-PARTY SERVICES & DATA TRANSFERS

  • Wix.com: Our site is hosted on Wix. Your data may be stored in Wix data centers in the USA, Ireland, South Korea, and Israel. Wix uses Standard Contractual Clauses (SCCs) to ensure your data remains protected according to EU standards.

  • Google Analytics 4: We use GA4 for site optimization. We have enabled IP anonymization. Data is processed by Google and governed by the EU-U.S. Data Privacy Framework.

6. COOKIES USED ON THIS SITE

  • _ga / ga[ID]: (Google) Used for website analytics. Duration: 2 years.

  • XSRF-TOKEN: (Wix) Essential security cookie. Duration: Session.

  • hs: (Wix) Essential security cookie. Duration: Session.

  • svSession: (Wix) Identifies unique visitors. Duration: 2 years.

7. DATA RETENTION

  • Analytics: GA4 data is set to automatically delete after 14 months.

  • Correspondence: We keep email inquiries only as long as necessary to resolve your request.

8. YOUR RIGHTS Under GDPR, you have the right to:

  • Request access to the personal data we hold about you.

  • Request correction or deletion of your data.

  • Withdraw your consent for cookies at any time via the site settings.

  • Object to how we process your data.

9. CONTACT & COMPLAINTS For questions regarding your privacy, please contact us at kontakt@gsinordic.se. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten - IMY).

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